Andy Warhol created the emblem appropriate for celebrating the H'MMM disciplines: Humanities + Movies Music Media. Campbell's Soup's own motto could be included in the icon ("M'm! M'm! Good!"), suggesting how to enunciate the acronym ("the 'H'mmm! H'mmm! Good!' disciplines"). The "H" in "H'MMM" is distinguished, to reference the interjection "hmmm," which expresses a certain perplexity, pondering or thinking. This is thinking about what is good, The Good (a transcendental category), hence, philosophy.